National Consumer File
Description
The National Consumer List is a comprehensive database consisting of more than 156 million households and 259 million individuals. It is designed to help you effectively and efficiently target new consumer prospects with hundreds of selects.
Update Frequency: Monthly
Popular Selects
- Life Events – New Parent, Single Parent, Divorced, Recently Engaged
- Purchase Behavior
- Household Interests/Hobbies
Additional Selects
- Individual Data
- Household Demographics
- Property/Vehicle Data
How Data is Compiled
The National Consumer File has three different types of sources: government records, public records and publicly available data; self-reported data; and data from other commercial entities where consumers have been provided notice of how their data will be used, and offered a choice about whether or not to allow those uses. This data includes public record and publicly available data from sources such as telephone directories, website directories and postings, real property recorder and assessor files, and government licenses. This list also includes demographic data, surveys and questionnaires, and summarized or aggregated purchase data.
Recommended Usage
The National Consumer File is used by businesses, non-profits, and political organizations in their marketing efforts, fundraising, and outreach programs. This data can be added to customer files to enhance and expand your marketing efforts. With the many propensities available, your specific targeting can really be drilled down and unique to your advertising efforts! Ideal for any business dependent upon customers – online or in person.
Total Universe:
259,997,159
Last Update:
03/21/2022
Update Frequency:
Monthly
Base Rate:
$20/M Name & Address Included
Selects are Additional
Market Type:
Consumers
Marketing Channels:
Print & Mail, Telemarketing, Digital Audience, Social Media
Minimum Orders:
Minimum Quantity:
100 Records
Minimum Order Cost:
$250
Documents Required for Usage:
DNC Waiver for Unscrubbed Phones
SAN’s Number for Scrubbed Phones