National 6 Month New Borrower List


New Borrowers consists of over 3 million records containing the most up-to-date real property information available for known homeowners who have recently obtained increased buying power from either a refinance or an equity loan. Many are looking for additional home-related products and services to raise the value of their properties. This makes this segment perfect for marketers of all home-related products and services, including major appliances and furniture.

Update Frequency: Weekly

Popular Selects

  • Financial/Lender Info
  • Homeowner/Renter
  • Property Type

Additional Selects

  • Distance of Move
  • Record Receipt Date (Published Date)
  • Loan Interest Rate

How Data is Compiled

Sourced from county recorder and assessor information, as well as public record and publicly available data from the following sources: telephone directories, website directories and postings, real property recorder and assessor files, and government licenses. Also includes data from other providers such as demographic data, surveys, questionnaires, and summarized or aggregated purchase data.


  • Increased buying power puts these borrowers in the ideal position for home-related products and services
  • Specifically contains borrowers who have refinanced or received equity loan

Recommended Usage

This list represents homeowners who have recently taken advantage of their home status by completing either a refinance or an equity loan transaction. They have increased buying power – excellent list for finance institutions, investments services, Retail (especially home furnishing products – furniture, mattress, bedding, decor), home services, home appliances, home improvement companies, and Insurance agents.

Total Universe:

Last Update:

Update Frequency:

Base Rate:
$60/M Name and Address Included
Selects are Additional

Market Type:

Marketing Channels:
Print & Mail, Telemarketing, Digital Audience, Social Media

Minimum Orders:
Minimum Quantity:
100 Records

Minimum Order Cost:

Documents Required for Usage:
DNC Waiver for Unscrubbed Phones

SAN’s Number for Scrubbed Phones